Campaigns

Campaigns allow you to execute strategies on lists of existing leads. This is ideal for database reactivation — reaching out to leads that haven’t converted yet or re-engaging past customers.


How It Works

  1. Create a strategy with a Campaign trigger
  2. Upload a list of leads (CSV or XLSX)
  3. Map file columns to lead fields
  4. Execute the campaign from the lists page
  5. Monitor progress in the campaigns dashboard

Setting Up a Campaign

Step 1: Create a Strategy with Campaign Trigger

When creating a new strategy, select Campaign as the trigger type.

Campaign trigger in strategy

Build your workflow by adding action nodes (SMS, Voice, Wait, etc.) after the campaign trigger.

Step 2: Upload Your Lead List

Navigate to the Lists page and upload your leads file. BookedIn accepts CSV or XLSX formats.

Upload and map lead columns

Map columns from your file to the corresponding lead fields:

Lead FieldDescription
emailLead’s email address
phoneLead’s phone number
first_nameLead’s first name
last_nameLead’s last name
Custom fieldsAdditional data your agent can use

Step 3: Execute the Campaign

From the lists page, click the Campaign button on your uploaded list. Select the strategy you want to execute for these leads.

Execute campaign from lists

Start with a small test batch before running campaigns on your full list.


Monitoring Campaigns

Track your campaign progress at https://dashboard.bookedin.ai/campaigns.

The campaigns dashboard shows:

  • Total leads — Number of leads in the campaign
  • Processed — Leads that have been reached
  • Pending — Leads waiting to be processed
  • Status — Current campaign state (running, paused, completed)

Best Practices

Clean your lead lists before uploading — remove duplicates and invalid contact information.

  • Segment your lists — Group leads by characteristics for targeted messaging
  • Test your strategy — Run a small batch first to verify the workflow
  • Monitor deliverability — Check campaign metrics regularly
  • Respect opt-outs — Ensure your lists comply with communication preferences